Conduct research

Quantitative content analysis findings

Determining the findings of your content analysis involves more than simply reporting initial results. Instead, it is important to critically examine results and check for statistical pitfalls to develop accurate findings upon which you can make reliable conclusions.

Critically examine results

No matter what your results, ask some critical questions:

Check for statistical pitfalls

Consult with a statistician if you are unable to resolve statistical problems on your own.

Make conclusions

Additional information

Aron, A. & Aron, E. N. (2002). Statistics for Psychology, 3rd edition. Upper Saddle River, N J: Prentice Hall.

Coe, R. (2000). What is an 'effect size'? A guide for users. Retrieved June 21, 2006 from the University of Durham, Curriculum, Evaluation and Management Centre, Evidence-Based Education-UK Web site:http://www.cemcentre.org/renderpage.asp?linkid=30325015

Helberg, C. (1995). Pitfalls of data analysis. Retrieved June 21, 2006 from: http://my.execpc.com/4A/B7/helberg/pitfalls/

Lane, D. M. (2003). Tests of linear combinations of means, independent groups. Retrieved June 21, 2006 from the Hyperstat Online textbook: http://davidmlane.com/hyperstat/confidence_intervals.html

Lowry, R. P. (2005). Concepts and Applications of Inferential Statistics. Retrieved June 21, 2006 from: http://faculty.vassar.edu/lowry/webtext.html

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