Organizing and formatting surveys
Begin with an introduction explaining the survey's purpose, how results will be used, how to complete the survey, and the terms of confidentiality or anonymity. Providing these terms promotes honest responding.
Use clear, basic language for completing the survey instructions. For short answer or essay questions explain the desired length and detail of responses.
This survey is designed to assess the impact of the Classroom Performance System (CPS) on learning and course satisfaction. Your responses will be used to improve and guide the future use of the CPS. Responses will be kept anonymous and will not affect your grade in the course. Please indicate how much you agree with the following statement…
Create multiple section instructions
Surveys with multiple sections should introduce each section with a short statement about its content and purpose to help orient the respondent.
In this section we would like your opinion about the uses of Blackboard in this course.
Create end instructions
Instruct respondents how to return a paper survey or submit an electronic survey. Tell respondents whom to contact if they want further information. Include a message letting respondents know their electronic submission was successful if applicable. Tell respondents how to view results (when applicable). Thank respondents for their participation to increase the likelihood they will participate in future surveys.
Format survey questions
Use the following conventions to format your survey:
- Make the survey
visually inviting and easy to follow.
- Avoid tiny fonts or fonts that are distracting or difficult to read.
- Leave white space to avoid clutter.
- Ask only one question per line. This helps prevent unanswered questions due to confusion or oversight.
- Group similar questions together so the survey is easy to follow.
- Ask interesting questions first in order to engage respondents.
- Position sensitive
questions in the middle.
- Once respondents have begun completing your survey, they may be more likely to answer sensitive questions.
- Placing them at the very beginning may result in potential respondents refusing to participate.
- Place demographic questions at the end.