Gathering survey data
STEP 6. Administer the survey
Unless the objective is to compare survey results across mediums (e.g., electronic surveys versus paper surveys), use only one medium. If you survey different users, use the same survey at approximately the same time point if you want to combine or compare the data. Finally, be sure to give the same set of instructions to all users.
High survey response rates help to ensure that survey results are representative of the population. Response rates will vary depending on how you administer your survey. In general, face-to-face and paper surveys will yield higher response rates than online, phone, or mail surveys. [more]