Gathering focus group data

STEP 6. Conduct the focus group

Before you begin, you will need to get approval from the university's Institutional Review Board and obtain an informed consent from each participant, which explains the purpose, and potential risks or benefits of the study.  Make sure to outline what you will ask participants to do and what information you will gather. 

An effective moderator conducts the focus group by encouraging input and group discussion from participants for 45 to 90 minutes. [more]