Brand Assets

The following identity standards of type, form and color all contribute to stronger brand recognition. This manual is a reference guide for university staff, administrators and partners who need to understand the philosophy of and necessity for identity standards at The University of Texas at Austin.

Visual Assets

Downloadable links of the university's wordmark and tagline are available, as are color samples.


Stationery is another way to establish consistency and a unified voice. The university has guidelines about design and which offices can have their own stationery. To get stationery printed, please see University Printing Services.

Email Signatures

A consistent email signature presents a professional appearance for the university and reinforces the brand. Email is probably the most widely used form of daily correspondence within an organization.

Video Assets

University Communications has compiled assets and guidelines for videos. Assets can be obtained from Cathy Choi.


PowerPoint templates, including fonts and background images, are available for download.

TV Spots

Like the university, UT's public service announcements are big and bold. View historic and current university PSAs.