Brand strength relies on consistency. University Communications has compiled assets and guidelines for you to use in your videos.
Recommended video assets
- Lower-third graphic: Dissolve in/out and hold for 5-10 seconds
- B-roll of the UT Austin campus, a lab, a library, in front of the Tower, etc. can add an extra dimension to the spoken content of the video as well as give viewers who have never been to the UT Austin campus a better idea of the setting.
- Bumper graphic for the beginning or end of your video.
Music to use in your video is not provided by the university, but there are many affordable, royalty-free resources available online including:
Captioning for your video is available from UT Libraries Captioning and Transcription Service.
The University of Texas Libraries Captioning and Transcription Service creates captions and transcriptions for campus media. Our goal is to make video and audio accessible to the deaf and hard of hearing, and increase content discoverability. If you are an instructor, content creator or University-affiliated video owner, we would like to work with you.
Campus b-roll and the lower third and bumper graphics are available by contacting the Digital Asset Management Team at firstname.lastname@example.org