An endorsed identity structure is based on the concept that the individual parts of an organization can express their unique identity, but also are seen as part of a larger whole.
Simply put, by aligning the university wordmark with the wordmark of a college, department, administrative unit or school, we are able to visually show the relationship between the two organizations.
Our goal is to project the university as a multifaceted organization with a sense of purpose. We want to allow the identities of the individual colleges to flourish, while concurrently projecting a unified university image. By using the endorsed identity system for the colleges, schools and units, we can achieve this end.
The University of Texas at Austin wordmark should be used to endorse colleges that are part of the university and that operate under their own identities. The individual college wordmarks have been specially drawn and spaced and must never be redrawn or changed in any way.
Examples of the endorsed wordmark. The mark may be positioned left, right or centered depending on the need. Spacing and size of the university wordmark are relative to the size of the college, school or units wordmark. The university wordmark is half the height of the college, school or units wordmark. The university wordmark is spaced a quarter of the height of the college, school or units wordmark.
For the Colleges
The colleges may choose to employ a similar structure for linking their departments to the college. Again, simply by aligning the college wordmark with the wordmark of a department, administrative unit or school, the colleges will be able to visually show the relationship between the two organizations.
To further show the relationship among the departs, colleges and university, the university wordmark should appear conspicuously on all college and departmental communications.