The consistent use of The University of Texas at Austin name plays a critical part in the university's identity system. By using the official name of the university we build greater recognition not only throughout the state, but worldwide.
The recommended designations for the university are:
Formal - The University of Texas at Austin (preferred)
Second reference - the university
When used in copy the complete name “The University of Texas at Austin” should be used upon first mention. Thereafter, "the university" may be employed to reference the university.
Our national and international identity hinges on the words "The University of Texas at Austin." Do not use the acronym "UT" or the abbreviated name "UT Austin" when communicating to mixed or outside audiences.
Beyond our community of "insiders," this acronym is not well or universally recognized and outside of Texas may be confused with other institutions. When writing for internal audiences familiar with the university, it is acceptable to refer to the university as UT Austin.
The formal name of the university must be on all legal documents as well as university publications.
When employed in a graphic context the wordmark for the university should be used.