Brand Guidelines

Primary Colors

Burnt orange and white are the official colors and the primary palette we use to represent The University of Texas as Austin. The distinctive burnt orange color plays a major role in establishing our identity and should be implemented consistently in all print communications such as business cards, letterhead and presentations, as well as a broad range of marketing materials. Please refer to our Identity Standards Guide for use of university visual assets.

Refer to the color values listed below when working with the university’s brand color.

The official “burnt orange” is PMS (Pantone Matching System) 159. 159 should be used for both coated and uncoated stocks. Please note that some coated paper stocks can cause color issues. In this case, the color can be adjusted as needed to produce the closest match to “burnt orange” PMS 159.

Printing on textiles, plastics and other surfaces may not result in a color reproduction that is representative of our burnt orange color PMS 159. In these cases we have found that PMS 160 serves as color alternative to our institutional color.

PMS 159

PMS 159

Process
C 0%
M 65%
Y 100%
K 9%

Web
CC5500

R: 203
G: 96
B: 21

Note: Pantone PMS color values and 2-color (2C) logos are provided for Spot Color printing purposes only. In all other instances, use the 4-color (4C) files and refer to the RGB/Hex color values for graphic design and layout purposes. Our goal is to produce a consistent “burnt orange” in print.

While we understand this will vary, please take precautions with your print vendor to ensure that the final product will not wane into either the brown or bright orange range; “burnt orange” in the end should be produced.

PMS 540	Process C 100% M 57% Y 12% K 66%	Web 003057 R: 0 G: 48 B: 87
PMS 5493	Process C 47% M 4% Y 16% K 16%	Web 7FA9AE R: 127 G: 169 B: 174
PMS 577	Process C 35% M 2% Y 58% K 0%	Web A9C47F R: 169 G: 196 B: 127
PMS 5473	Process C 86% M 20% Y 32% K 51%	Web 115E67 R: 17 G: 94 B: 103
PMS 623	Process C 37% M 4% Y 26% K 10%	Web 9AB9AD R: 154 G: 185 B: 173
PMS 130	Process C 0% M 32% Y 100% K 0%	Web F2A900 R: 242 G: 169 B: 0

Secondary Colors

Colors that work well with the university's primary colors have been selected to assist in creating a visual consistency throughout the university. Nine secondary colors complement the primary colors. Each color may also be used as a tint. Suggestions follow.

PMS 7529	Process C 3% M 4% Y 14% K 8%	Web D6D2C4 R: 214 G: 210 B: 196
PMS 7501	Process C 6% M 10% Y 30% K 2%	Web D9C89E R: 217 G: 200 B: 158
PMS 7485	Process C 9% M 0% Y 18% K 0%	Web D0DEBB R: 208 G: 222 B: 187
PMS Warm Gray 11	Process C 26% M 36% Y 38% K 68%	Web 6E6259 R: 110 G: 98 B: 89
PMS Warm Gray 6	Process C 14% M 19% Y 21% K 39%	Web A59C94 R: 165 G: 156 B: 148
PMS Warm Gray 3	Process C 9% M 11% Y 13% K 20%	Web BFB8AF R: 191 G: 184 B: 175
PMS Cool Gray 10	Process C 40% M 30% Y 20% K 66%	Web 63666A R: 99 G: 102 B: 106
PMS Cool Gray 6	Process C 16% M 11% Y 11% K 27%	Web A7A8AA R: 167 G: 168 B: 170
PMS Cool Gray 3	Process C 8% M 5% Y 7% K 16%	Web C8C9C7 R: 200 G: 201 B: 199