Brand Messaging

Images of The University of Texas at Austin. What Starts Here Changes the World

What Starts Here Changes the World

At The University of Texas at Austin, when we say “What Starts Here Changes the World,” it is more than just a tagline; it is our motivating force. Our students, faculty, and staff share a passion for making the greatest impact on the world around us to benefit society today — and in the future.

On campus, we see and hear examples every day of how our people are changing the world in large and small ways. Our brand communications strive to help our key stakeholders understand the value and impact of our world-class university by sharing these stories and images in a consistent and compelling way.