Brand Personality

At The University of Texas at Austin, we are

Brand Personality - Bold, Competitive, Passionate, Loyal, Unique, Innovative


If the university were a person, what words would capture the uniqueness that is UT? How do we want people to describe us? Our brand personality should show in everything we say and do. We are a big university and we give it our all because we’re doing work that matters.

There’s no place on earth like the Forty Acres — a home that’s equally comfortable for artists and scientists, historians and entrepreneurs, philosophers and engineers. No matter who you are or where you came from, this is a place where you can follow your dreams and find your passion.