photo of The University of Texas campus at night


What Starts Here Changes the World


The people of The University of Texas at Austin — faculty, staff, students and alumni — have had and continue to have a major impact around the world in all walks of life. In their own ways, they communicate the values, character and distinctive qualities of our community.

It’s true: What starts here really does change the world. Our tagline tells the story of the people who make UT one of the world’s leading research universities. We must communicate that message consistently by using the university tagline in our print and online materials.

The tagline has been specially drawn and spaced and must never be redrawn or changed. The words included in the tagline, including their order, must not be changed or revised. For downloads and specifications on using the "What starts here" wordmark, see the tagline guidelines in our visual style guide section.