Color

Primary Palette  |  Secondary Palette  |  Inks on Paper  |  Other Applications | Accessibility  |  Usage  |  Downloads

 

Primary Palette

 

PANTONE: 159  |  CMYK: 0, 65, 100, 9  |  RGB: 191, 87, 0  |  HEX: #BF5700  

PANTONE: 159  |  CMYK: 0, 65, 100, 9  |  RGB: 191, 87, 0  |  HEX: #BF5700

Burnt orange and white are the official colors and the primary palette we use to represent The University of Texas at Austin.

The distinctive burnt orange color plays a major role in establishing our identity and should be implemented consistently in all Web applications and print communications such as business cards, letterhead, and presentations, as well as a broad range of marketing materials.

 

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Secondary Palette

 

PANTONE: 7469  |  CMYK: 100, 31, 8, 42 |  RGB: 0, 95, 134 |  HEX: #005F86

PANTONE: 7469  |  CMYK: 100, 31, 8, 42 |  RGB: 0, 95, 134 |  HEX: #005F86

 

PANTONE: 5545  |  CMYK: 62, 19, 45, 50  |  RGB: 67, 105, 91  |  HEX: #43695B

 

PANTONE: 130  |  CMYK: 0, 30, 100, 5  |  RGB: 242, 169, 0  |  HEX: #F2A900

PANTONE: 5545  |  CMYK: 62, 19, 45, 50  |  RGB: 67, 105, 91  |  HEX: #43695B

 

PANTONE: 432  |  CMYK: 65, 43, 26, 78  |  RGB: 51, 63, 72 |  HEX: #333F48

PANTONE: 432  |  CMYK: 65, 43, 26, 78  |  RGB: 51, 63, 72 |  HEX: #333F48

 

PANTONE: 412  |  CMYK: 52, 59, 45, 90  |  RGB: 56, 47, 45  |  HEX: #382F2D

PANTONE: 412  |  CMYK: 52, 59, 45, 90  |  RGB: 56, 47, 45  |  HEX: #382F2D

 

PANTONE: 7527  |  CMYK: 3, 4, 14, 8  |  RGB: 214, 210, 196  |  HEX: #D6D2C4

PANTONE: 7527  |  CMYK: 3, 4, 14, 8  |  RGB: 214, 210, 196  |  HEX: #D6D2C4

While burnt orange and white are the university's primary colors and an integral part of our brand, a secondary color palette has been developed to provide versatility and variety when developing communications materials for university programs. The secondary palette was carefully selected to complement our unique burnt orange as well as reflect our campus's bold personality.

These secondary colors also help designers avoid the overuse of burnt orange. The use of white space and colors from the secondary color palette creates the right environment for the burnt orange to stand out on its own merits. The secondary palette is used for items such as sidebars, charts, graphs, color borders, etc. The Pantone numbers for coated and uncoated stock, as well as the CMYK and RGB values, are noted.

Keep the following guidelines in mind when using the secondary color palette:

  • Limit the number of secondary colors used in a single piece so they do not create an environment where UT is not recognizable.
  • Avoid color combinations of black and orange.
  • Where appropriate, tie secondary colors to the subject. Support colors can help connect the visual design to the subject of your piece. For example, a brochure related to environmental issues could use green or a poster focused on water sustainability could use blue.

 

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Inks on Paper

The official burnt orange is Pantone 159, which should be used for both coated and uncoated stocks. Please note that some paper stocks can cause color shifts. For example, on uncoated paper, ink will absorb into uncoated paper and, in many cases, be less dark or less intense. The ink on coated paper will sit on top of the paper and, in many cases, appear brighter. In these cases, the color can be adjusted as needed to produce the closest match to burnt orange (Pantone 159).

 

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Other Applications

Printing on textiles, plastics, and other surfaces may not result in a color reproduction that is representative of our burnt orange color (Pantone 159). Please refer to standard Pantone color chips for accurate color matching or work with your vendor to ensure that the final product will not wane into either the brown or bright orange range.

Note: Pantone color values and two-color (2C) logos are provided for spot color printing purposes only. In all other instances, use the four-color (4C) files and refer to the RGB/Hex color values for graphic design and layout purposes. Our goal is to produce a consistent burnt orange in print.

Web and video viewing of colors varies by monitor and viewing conditions. New UT Web pages will use a Web safe RGB of BF5700.

 

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Accessibility

Web colors have been carefully selected to meet federal standards for accessibility to people with disabilities. See the accompanying chart for HEX and RGB values for burnt orange and approved complementary colors. Pantone 159 has been adjusted online to comply; manually input the values listed rather than merely converting to Web-safe colors. Please note the use of white (reversed) and black type for various colors — each complementary color has a corresponding type color that must be used to meet accessibility standards.

 

PANTONE: 159  |  RGB 100%: #BF5700

PANTONE: 159  |  RGB 100%: #BF5700

 

PANTONE: 7469  |  RGB 100%: 0, 95, 134  |  RGB 75%: 60, 135, 163  |  RGB 50%: 126, 175, 197  |  RGB 25%: 190, 215, 225

PANTONE: 7469  |  RGB 100%: 0, 95, 134  |  RGB 75%: 60, 135, 163  |  RGB 50%: 126, 175, 197  |  RGB 25%: 190, 215, 225

 

PANTONE: 5545  |  RGB 100%: 67, 105, 91  |  RGB 75%: 115, 142, 131  |  RGB 50%: 162, 179, 173  |  RGB 25%: 208, 217, 214

PANTONE: 5545  |  RGB 100%: 67, 105, 91  |  RGB 75%: 115, 142, 131  |  RGB 50%: 162, 179, 173  |  RGB 25%: 208, 217, 214

 

PANTONE: 130  |  RGB 100%: 242, 169, 0  |  RGB 75%: 247, 189, 89  |  RGB 50%: 250, 211, 146  |  RGB 25%: 253, 233, 200

PANTONE: 130  |  RGB 100%: 242, 169, 0  |  RGB 75%: 247, 189, 89  |  RGB 50%: 250, 211, 146  |  RGB 25%: 253, 233, 200

 

PANTONE: 432  |  RGB 100%: 51, 63, 72  |  RGB 75%: 102, 110, 117  |  RGB 50%: 153, 158, 163  |  RGB 25%: 204, 207, 209

PANTONE: 432  |  RGB 100%: 51, 63, 72  |  RGB 75%: 102, 110, 117  |  RGB 50%: 153, 158, 163  |  RGB 25%: 204, 207, 209

 

PANTONE: 412  |  RGB 100%: 56, 47, 45  |  RGB 75%: 106, 99, 97  |  RGB 50%: 156, 151, 150  |  RGB 25%: 205, 203, 202

PANTONE: 412  |  RGB 100%: 56, 47, 45  |  RGB 75%: 106, 99, 97  |  RGB 50%: 156, 151, 150  |  RGB 25%: 205, 203, 202

 

PANTONE: 7527  |  RGB 100%: 214, 210, 196  |  RGB 75%: 225, 221, 210  |  RGB 50%: 235, 232, 226  |  RGB 25%: 245, 244, 240

PANTONE: 7527  |  RGB 100%: 214, 210, 196  |  RGB 75%: 225, 221, 210  |  RGB 50%: 235, 232, 226  |  RGB 25%: 245, 244, 240

 

For more on Web accessibility and compliance with federal Section 508 requirements, go to webaim.org/resources/contrastchecker/ and www.section508.gov/.

 

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Usage

The use of the burnt orange color is encouraged by all entities of The University of Texas at Austin, including student groups. However, student groups that are not “sponsored” student organizations are not considered official university organizations and may not produce any burnt orange merchandise in conjunction with the use of any university registered trademarks, such as “Texas,” “Longhorns” and “UT.” Please see the Dean of Students office if your student group wishes to become a sponsored student organization.

 

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Downloads

UT Austin Brand color wheel

Swatch libraries provide an easy way to access different sets of colors. Custom sets of swatches can be saved as a library for reuse. Download the Adobe Swatch Exchange (.ase) file for print or Web and import the primary palette directly into Adobe Illustrator, Photoshop, InDesign, Fireworks and Flash.

 

 

InDesign Import Instructions

  • Find and download the ASE file for the grade of paper you want to use. Save it in a location where you can find it later.
  • Open your swatches palette.
  • Click the flyout menu and choose "Load Swatches."
  • Navigate to the ASE file.
  • Your swatches will be appended to your current swatches in InDesign. Note that the swatches import as spot colors.

 

Illustrator Import Instructions

  • Find and download the ASE file for the grade of paper you want to use. Save it in a location where you can find it later.
  • Open your swatches palette.
  • Click the flyout menu and choose "Open Swatch Library," then "Other Library."
  • Navigate to the ASE file.
  • Your swatches will open up in a new swatch palette. When you use a swatch from this new palette it will automatically be added to the document swatches.

 

Photoshop Import Instructions

  • Find and download the ASE file for the grade of paper you want to use. Save it in a location where you can find it later.
  • Open your swatches palette.
  • Click the flyout menu and choose "Load Swatches."
  • Navigate to the ASE file.
  • Your swatches will be appended to your current swatches in Photoshop.

 

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