Fonts

Font Uses  |  Font Examples  |  Usage Tips  |  Font Licensing

The university's typographic identity is visible across many applications, including print, electronic and environmental displays. The following type selections have been made to best represent the voice of the university and to maintain a consistent tone throughout various university communications.

 

Font Uses

For Print Publications

Benton Sans/Benton Sans Condensed is the primary font. The clean lines project a modern feel, and the wide range of weights make it ideal for use in headlines, subheads, call outs, captions and emphasis within text. The Benton Sans family is used extensively in the publication templates. While Benton Sans is most often used in headers, there is no prohibition in use for body copy. As with all sans-serif faces, adequate spacing between lines is needed to maintain legibility. The typeface is available worldwide in both PC and Apple formats.

Our tagline, “What starts here changes the world” uses the typeface Benton Sans Bold.

GT Sectra is the font used in the new wordmark. It is a contemporary serif typeface combining the calligraphy of the broad nip pen with the sharpness of the scalpel knife. It was chosen for its legibility and as a nod to academia. This typeface was originally created for use in manuscripts.

ITC Charter is being phased out for use as body copy. GT Sectra Book, Book Italic, Regular, Regular Italic will be used in place of the Charter family. We will provide licenses for these two weights.

If colleges opt to buy other weights than those provided, it will be at their cost. Web licenses will be included in the package. GT Sectra can be downloaded at Grilli Type.

 

For Web / Digital Environments

Opens Sans is the primary font selected for navigation, sub navigation, headlines and subheadlines. This font is web friendly and replaces Benton Sans in a web/digital environment. Consistent use of this san serif typeface provides consistency and the desired hierarchy of information.

Open Sans can be downloaded for free via Google Fonts.

Charis SIL is the the serif web font selected for body copy, secondary headlines, quotes and callouts. This font is web friendly and replaces ITC Charter in a web/digital environment. 

Charis SIL can be downloaded for free via daFonts.

 

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Font Examples

For Print Publications

Benton Sans for Print Publications

Benton Sans can be purchased through Font Bureau

 

GT Sectra

To obtain font licenses please contact Marketing & Creative Services.

 

For Web / Digital Environments

Open San and Charis SIL or Web / Digital Environments

Open Sans can be downloaded for free via Google Fonts.

 

Charis SIL can be downloaded for free via daFonts.

 

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Usage Tips

Do:

  • Use different typefaces together to create emphasis and a visual hierarchy that assists the reader with navigating your text.

  • Use fonts, weights, color and point size to tell a story (e.g. bold and italic for emphasis).

  • Use plenty of surrounding white space.

  • Keep punctuation to a minimum (visit our writing section for more tips).

 

Do not:

  • Use all capitals in blocks of type of three lines or more.

  • Condense or expand typefaces.

  • Add spacing between characters.

  • Overuse emphases. Too much emphasis can have the opposite effect. If everything is emphasized, nothing stands out.

  • Substitute any variation other than those listed above.

Note: The University of Texas at Austin's workmark is designed in all capitals. When written in text, the name should appear in uppercase and lowercase letters.

 

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Font Licensing

While fonts are licensed products and cannot be shared, the university has purchased individual copies for your use. If you need help obtaining any of these fonts, contact Donna Coffelt at dcoffelt@austin.utexas.edu. You will be asked to provide the following:

  • College/school/unit name
  • Director or manager’s name
  • Contact information for the graphic designer (address, phone and email)

 

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