History of Marks

The evolution of the brand identity

The university's brand identity has evolved through the years, not always mindfully. Here's a look at how it has changed over time.

1883–2000: a period of "accidental branding"

 

2000: Identity system is established. In 2004, "What Starts Here" brand positioning is established.

 

2000: Identity system is established. In 2004, "What Starts Here" brand positioning is established.

 

 

2011: The wordmark is updated. 

2011: The wordmark is updated.