“What Starts Here Changes The World”® is the official motto of The University of Texas at Austin. People have come to expect that the university is a leader in changing the world, and maintaining the integrity of this tagline through consistent use reinforces our message. The following guidelines will help take the guesswork out of using the university's tagline. The guiding principle: Use official versions of the tagline and wordmark without altering the design, colors or wording.
Using the tagline and wordmark in the following combinations reinforces our brand personality — bold, passionate, competitive, loyal, unique and innovative — in print materials, on banners and in online communications. These tagline/wordmark combinations also work well as a sign-off on the back of print materials such as brochures, reports, proposals, invitations and publications.
The tagline should always be used in its entirety and should not be altered or adjusted to fit other units affiliated with the university. The words included in the tagline, including their order, must not be changed or revised.
When the burnt orange (Pantone 159) cannot be used, follow the guidelines for alternative colors outlined for the wordmark.
Large format (use large format when tagline is larger than 2.5” wide.)
Small format (use small format when tagline is smaller than 2.5” wide to maintain readabilty.)
Wordmark with tagline (horizontal, preferred)
Tagline with wordmark (stacked option for secondary use)
Now here's what not to do:
Do not alter colors or wording.
Do not alter typeface or revise wording to refer to a new location on campus.
Do not alter design or wording.
Do not change typeface or distort art.
Download the tagline files. UT EID required.