Overview  |  Clear Space and Minimum Size  |  Usage  |  Incorrect Applications  |  Downloads



Tagline Signature: Horizontal

University Tagline Horizontal

Tagline Signature: Stacked

University Tagline Stack

“What starts here changes the world”® is the official motto of The University of Texas at Austin. People have come to expect that the university is a leader in changing the world, and maintaining the integrity of this tagline through consistent use reinforces our message. The following guidelines will help take the guesswork out of using the university's tagline. The guiding principle: Use official versions of the tagline and wordmark without altering the design, colors or wording.

The Tagline Signature is the lockup that presents our tagline with our logo. The tagline uses the typeface Benton Sans and is represented in our official secondary color, gray.

Do not manually type the Tagline Signature. Always use the artwork files that are provided.

One-color Pantone versions of the Tagline Signature are available for use. Artwork files are available for Pantone 159 (burnt orange) and Pantone 432 (gray). These should only be used for 1-color spot color printing when 2-color is not an option.


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Clear Space and Minimum Size requirements

tagline signature horizontal clear space and size requirementstagline signature stacked clear space and size requirements

1/4" minimum for print. 35 px web.


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Using the tagline and wordmark in the following combinations reinforces our brand personality — bold, passionate, competitive, loyal, unique and innovative — in print materials, on banners and in online communications. These tagline/wordmark combinations also work well as a sign-off on the back of print materials such as brochures, reports, proposals, invitations and publications.

The tagline should always be used in its entirety and should not be altered or adjusted to fit other units affiliated with the university. The words included in the tagline, including their order, must not be changed or revised.


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Incorrect Applications

Now here's what not to do:

Each word has a different color and type treatment.

Do not alter colors or wording.

What Begins Here Changes the Quad.

Do not alter typeface or revise wording to refer to a new location on campus.

Changed into a stacking configuration, added longhorn in design.

Do not alter design or wording.

Changed into a script font.

Do not change typeface or distort art.


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Download the tagline files. If you encounter errors with your downloads, contact Thomas Pearce at the ITS Help Desk for assistance: 512-475-9400


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