:: UEX Marketing Instructor Honored

Posted: January 11, 2011

UEX Marketing Instructor Honored

Herb Miller teaches marketing for both University Extension (UEX) and the McCombs School of Business at UT Austin. Mr. Miller was just awarded the 2011 Texas Exes Teaching Award, which recognizes teachers that “demonstrate warmth of spirit, concern for society and the individual, the ability to impart knowledge while challenging students to independent inquiry and creative thought, and respect for an understanding of the permanent value of our culture.”

Mr. Miller shares his expertise with UEX students by teaching MKT 320F - Foundations of Marketing. Foundations of Marketing is one of the courses that can be taken as part of the popular Business Foundations Certificate program offered by UEX.

In the interview below, Mr. Miller discusses the course and his feelings about receiving the Texas Exes Teaching Award.

Why do you think this course is valuable?

This course helps students to value and better market their personal and corporate brands, understand how marketing is key to personal and business success and how marketing best prepares you for opportunities in the global marketplace.

What do you like most about your UEX students?

They are professional, dedicated and bring a wealth of personal business knowledge to class discussions.

What is your favorite lesson or activity to share with your UEX students?

I teach them the value of their own personal brand and how to best market themselves in a challenging job market. They do a market research project that allows them to do research on a topic that best fits their individual needs. This has helped many students to better learn about their own individual interests, thus preparing them for today’s work environment.

What do you think particularly sticks with your students after taking your course?

They know the value of marketing themselves and their company’s products and services. They build confidence in themselves and are more directed towards their life goals.

How do you feel about receiving this award? What does it mean to you?

Receiving the Texas Exes Teaching Award made me feel that the significant amount of effort and planning that I put into my course was worth the commitment. It means that I have given students great value towards making them feel they can and will succeed. That they can confidently market themselves to achieve greater success by having taken the course.

Mr. Miller teaches MKT 320F - Foundations of Marketing in the evenings for UEX.

Learn more about the Business Foundations Certificate.

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