Continuing and Innovative Education Centennial
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Marketing and Operations


Strategies and operations, planning and implementing: knowing what you’re going to do (and why), what you’re going to do (and how), doing it, and then measuring what you’ve done. It sounds simple, and yet it is so far from simple. On the other hand, planning and implementing well pays such huge dividends for your organization that it’s worth the time it takes to think before you act.

Programs in this category:

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Fundamentals of Lean for Business Organizations
Fee: $299.00
Program #: SS07591

Lean is a methodology that incorporates a powerful set of tools and techniques designed to maximize customer value, while reducing waste along the entire value stream. It also focuses on improving overall efficiency, quality, and customer satisfaction. Due to its ability to improve customer satisfaction and deliver bottom line financial gains to organizations, it is a preferred strategic choice for many business organizations. This course introduces the basic principles of Lean, including the five step Lean process cycle, and shows how Lean can be integrated with Six Sigma to offer an optimal production management solution that fits your company’s unique business needs.

Estimated Course Hours: 6.0

Target Audience: Individuals who have responsibility for reducing costs and waste, and improving efficiency and customer value at the organizational or departmental level.

 

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Six Sigma Green Belt Certificate Program with TestPrep
Fee: $595.00
Program #: SS07532

Six Sigma is a proven, data-driven management methodology for improving business results. In a bad economy, its emphasis on reducing defects and delivering near-perfect products and services helps organizations compete and win customer loyalty. Green Belts play a vital role in Six Sigma implementation by leading and executing the projects that improve processes, and supporting the Six Sigma culture throughout an organization. This online Six Sigma Green Belt Certification Examination Prep program helps you understand the roles of Lean and Six Sigma in the organization, DMAIC (Define, Measure, Analyze, Improve and Control), how Six Sigma affects project teams, data collection, statistics, and more. Please review ASQ requirements before enrolling in this course.


The Six Sigma Green Belt course with Test Prep is offered in partnership with Skill Soft. The 35 hour program is a non-credit course with post course exams, job aids, printable skill briefs, 24 hour mentoring and a test prep. Students must achieve a minimum of 70% on the module tests in order to print your certificates. The test prep is designed to increase your performance for the ASQ exam.


For more information about ASQ’s Six Sigma Greenbelt pre-requisites, application process, exam, exam dates and locations please visit http://asq.org/index.aspx


Estimated Course Hours: 35 hours

Target Audience: Candidates seeking Six Sigma Green Belt certification, quality professionals, engineers, production managers, frontline supervisors, and all individuals charged with responsibility for improving quality and processes at the organizational or departmental level, including process owners and champions.

Continuing Education: This course is approved for 3.5 CEUs.

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Certified Manager of Quality/Organizational Excellence
Fee: $350.00
Program #: SS07531

The professional designation of Manager of Quality/Organizational Excellence Certification signals to employers and colleagues that you are a champion of process improvement initiatives throughout organizations. It also means that you have developed knowledge of all facets of a well-run business.The course covers all the knowledge areas required to earn this certification: leadership; team dynamics; developing and deploying strategic plans; managerial skills and abilities; communication skills and project management; quality, systems, models, and theories; problem solving and process management tools; measurement (assessment and metrics); customer-focused management, and supply-chain management. The American Society for Quality site explains all certification requirements.

Estimated Course Hours: 23.5

Target Audience: :Corporate directors of quality, quality managers, and executives involved with quality at the organizational or departmental level within an organization. Quality consultants and candidates preparing to take the ASQ exam.

Continuing Education: This course is approved for 2.35 CEUs.

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Six Sigma Black Belt Certificate Course with TestPrep
Fee: $699.00
Program #: SS07525

Six Sigma is a proven, data-driven management methodology for improving business results. In a bad economy, its emphasis on reducing defects and delivering near-perfect products and services helps organizations compete and win customer loyalty. Six Sigma Black Belts have a thorough understanding of all Six Sigma principles, can explain its philosophies, and are the leaders of change within an organization. The Six Sigma Black Belt Preparation online course provides candidates with a comprehensive understanding of the Black Belt body of knowledge. It is mapped to the Six Sigma DMAIC (define, measure, analyze, improve and control) model. Please review ASQ requirements before enrolling in this course.

Estimated Course Hours: 60 hours

For more information about ASQ’s Six Sigma Black Belt pre-requisites, application process, exam, exam dates and locations please visit http://asq.org/index.aspx

Target Audience: Candidates seeking Six Sigma Black Belt certification, quality professionals, engineers, production managers,
frontline supervisors, and all individuals charged with responsibility for improving quality and processes at the organizational or
departmental level, including process owners and champions

Continuing Education: This course is approved for 6.0 CEUs.

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Good customer experience and satisfaction are key competitive factors in many industries today. It is therefore imperative to develop, execute, and monitor processes that elicit and implement customer requirements. This program addresses how to redefine customer quality requirements as measurable goals, break down and analyze processes, develop and manage an implementation plan, and identify tools for continuous, customer-driven process improvement at all levels.

Estimated Course Hours : 7

Target Audience :   Supervisors, team leaders, process owners, and managers at all levels who want to develop or refine their skills for customer-driven process improvement

Continuing Education : 0.7

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Operations management includes designing, planning, directing, and controlling an organization’s resources and processes in order to transform capital, skills, and materials into products and services. UT Austin’s online Operations Management program covers key concepts, functions, and goals of operations management in areas like product and service management, supply chain management, inventory management, forecasting and capacity planning, operations scheduling, quality management, and facilities planning and management.

Estimated Course Hours : 8.0

Target Audience: Anyone working in operations management or another functional area, who is looking to gain a working understanding of the operations functions in a service or manufacturing organization

Continuing Education : 0.8

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Marketing Essentials
Fee: $299.00
Program #: SS07161

Get the “need-to-know” on marketing. UT Austin’s online Marketing Essentials program provides you with a concise yet comprehensive overview of marketing functions and scope. In addition to learning about the 4 Ps of marketing—Product, Place, Price, and Promotion— you’ll learn about marketing planning, the relationship of marketing activities and organizational strategies and objectives, and ethics.

Estimated Course Hours: 6

Target Audience: : Anyone who wants to develop or refine their marketing skills.

Continuing Education: This course is approved for .6 CEUs.

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Strategic Brand Management
Fee: $299.00
Program #: SS07535

While most organizations recognize that branding is important to sustaining success, most don’t know how to go about managing it. The Strategic Brand Management program will show you the elements, principles, and activities that go into creating a valuable, long-lasting brand. Topics include brand management, the role of a brand manager, knowledge of consumer behavior, brand equity and using marketing programs to build brands, creative elements of branding, protecting your brand, generating awareness of your brand, and measuring, managing and maintaining brand equity. The course also explores how customers connect with brands and provides an overview of actions you can take to develop a customer-brand relationship. It also covers internal branding and global branding as well as instruction on the benefits and potential risks associated with the use of social media and wireless technologies to promote a brand.

Estimated Course Hours: 4.0

Target Audience: : Individuals who have responsibility for reducing costs and waste, and improving efficiency and customer value at the organizational or departmental level.

Continuing Education: This course is approved for .4 CEUs.

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Competitive Marketing Strategies
Fee: $199.00
Program #: SS07534

This course describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. It describes areas to consider when doing a marketing audit, including innovation activities. This course describes a process for developing a competitor intelligence system that enables you to better understand what you re up against and how you can use information about competitors to design your own marketing strategies for maximum effectiveness. This course describes the different types of competitive advantages that can help an organization distinguish itself from the competition. It outlines how to choose the most appropriate competitive marketing approach based on those advantages. It also explains the key components of a competitive marketing plan, and how to approach the implementation of competitive marketing.

Estimated Course Hours: 3.0

Target Audience: : Managers and strategic planners who want to refine their skills for developing and implementing competitive marketing strategies.

Continuing Education: This course is approved for .3 CEUs.

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