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This course describes how to conduct an internal analysis as part of the process of
developing competitive marketing strategies. It describes areas to consider when doing a marketing audit,
including innovation activities. This course describes a process for developing a competitor intelligence
system that enables you to better understand what you re up against and how you can use information about competitors
to design your own marketing strategies for maximum effectiveness. This course describes the different types of competitive advantages
that can help an organization distinguish itself from the competition. It outlines how to choose the most appropriate competitive marketing approach
based on those advantages. It also explains the key components of a competitive marketing plan, and how to approach the implementation of competitive marketing.
Estimated Course Hours: 3.0
Target Audience: : Managers and strategic planners who want to refine their skills for developing and implementing competitive marketing strategies.
Continuing Education: This course is approved for .3 CEUs.
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Courses in this program include:
(Select a title below for details.)