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Get the “need-to-know” on marketing. UT Austin’s online Marketing Essentials program provides
you with a concise yet comprehensive overview of marketing functions and scope.
In addition to learning about the 4 Ps of marketing—Product, Place, Price, and Promotion—
you’ll learn about marketing planning, the relationship of marketing activities
and organizational strategies and objectives, and ethics.
Estimated Course Hours: 6
Target Audience: : Anyone who wants to develop or refine their marketing skills.
Continuing Education: This course is approved for .6 CEUs.
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Courses in this program include:
(Select a title below for details.)