Continuing and Innovative Education Centennial
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Marketing and Operations Programs

Strategies and operations, planning and implementing: knowing what you’re going to do (and why), what you’re going to do (and how), doing it, and then measuring what you’ve done. It sounds simple, and yet it is so far from simple. On the other hand, planning and implementing well pays such huge dividends for your organization that it’s worth the time it takes to think before you act.

Marketing Essentials

Fee: $95.00
Program #: SS04283

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Get the “need-to-know” on marketing. UT Austin’s online Marketing Essentials program provides you with a concise yet comprehensive overview of marketing functions and scope. In addition to learning about the 4 Ps of marketing—Product, Place, Price, and Promotion— you’ll learn about marketing planning, the relationship of marketing activities and organizational strategies and objectives, and ethics.

Estimated Course Hours: 6

Target Audience: : Anyone who wants to develop or refine their marketing skills.

Continuing Education: This course is approved for .6 CEUs.

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Courses in this program include:

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Continuing and Innovative Education at The University of Texas at Austin
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