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Marketing Essentials

Fee: $299.00
Program #: SS07161

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Get the “need-to-know” on marketing. UT Austin’s online Marketing Essentials program provides you with a concise yet comprehensive overview of marketing functions and scope. In addition to learning about the 4 Ps of marketing—Product, Place, Price, and Promotion— you’ll learn about marketing planning, the relationship of marketing activities and organizational strategies and objectives, and ethics.

Estimated Course Hours: 6

Target Audience: : Anyone who wants to develop or refine their marketing skills.

Continuing Education: This course is approved for .6 CEUs.

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Continuing and Innovative Education at The University of Texas at Austin
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