Overview/Description
Strategies and operations, planning and implementing: knowing what you’re going to do (and why), what you’re going to do (and how), doing it, and then measuring what you’ve done. It sounds simple, and yet it is so far from simple. On the other hand, planning and implementing well pays such huge dividends for your organization that it’s worth the time it takes to think before you act. |
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Fee: $395.00 Program #: SS02684
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Marketing can increase the awareness and success of your organization, company, brand, product, or service. UT Austin’s online Marketing Principles and Strategies program gives you an extensive, in-depth grounding in marketing vision, direction, analysis, strategy, and planning. For those moving into a managerial position,Marketing Principles and Strategies covers skills you will need, such as creating a marketing team, positioning the organization for success, and establishing a system to track your progress. The financial aspect of marketing will be covered as well as the critical role marketing plays in relation to public relations and sales.
This online course consists of 26 instructional hours and awards 2.6 CEU’s. In includes three 4-min. Business Impact modules, and one 15-min. Challenge Series module.
Courses in this program include:
(Select a title below for details.)
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