Continuing and Innovative Education Centennial
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Measuring Customer Satisfaction

Fee: $195.00
Program #: SS03760

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As with most things in business, measuring customer satisfaction begins with a plan. The UT Austin online Measuring Customer Satisfaction program shows you how to get the most out of developing customer surveys as well as analyzing data and implementing change. You will discover the importance and elements of an effective customer satisfaction system that includes managing customer complaints and a critical-incident approach that allows you to identify customer requirements. You’ll learn to use principles of survey design to develop a customer satisfaction survey that works. Finally, you’ll use key analytical tools and basic statistical analysis to turn data into useful information that can be operationalized.

Courses in this program include:

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Continuing and Innovative Education at The University of Texas at Austin
Our Address: P.O. Box 7817 - Austin, Texas 78713-7817
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