Continuing and Innovative Education Centennial
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Business Skills
  • Career Skills
  • Customer Service and Sales
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  • Project Management and Business Analysis
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    Customer Service and Sales Programs


    Overview/Description
    Nothing is more critical to organizational success than acquiring and keeping customers and colleagues, all of which require clear communication and strong customer skills. Effective professionals need to be adept in a variety of verbal, nonverbal, and written skills. They also need to develop interpersonal skills that will enable them to cope with conflict and difficult coworkers and customers. It's important to build rapport with customers using a variety of skills, including listening, vocal cueing, and problem solving. In addition, management must foster a culture that focuses on eliciting and satisfying external and internal customer needs.

    Measuring Customer Satisfaction
    Fee: $195.00
    Program #: SS03760

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    As with most things in business, measuring customer satisfaction begins with a plan. The UT Austin online Measuring Customer Satisfaction program shows you how to get the most out of developing customer surveys as well as analyzing data and implementing change. You will discover the importance and elements of an effective customer satisfaction system that includes managing customer complaints and a critical-incident approach that allows you to identify customer requirements. You’ll learn to use principles of survey design to develop a customer satisfaction survey that works. Finally, you’ll use key analytical tools and basic statistical analysis to turn data into useful information that can be operationalized.


    The Measuring Customer Satisfaction online course consists of 8 instructional hours, and awards .8 CEU’s. It includes one 30-minute simulation.

    Courses in this program include:

    (Select a title below for details.)
    Continuing and Innovative Education at The University of Texas at Austin
    Our Address: P.O. Box 7817 - Austin, Texas 78713-7817
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