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    Marketing and Operations Programs


    Overview/Description
    Strategies and operations, planning and implementing: knowing what you’re going to do (and why), what you’re going to do (and how), doing it, and then measuring what you’ve done. It sounds simple, and yet it is so far from simple. On the other hand, planning and implementing well pays such huge dividends for your organization that it’s worth the time it takes to think before you act.

    Product Management Essentials
    Fee: $125.00
    Program #: SS03664

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    Product managers play an important cross-functional role among product strategy, development, and marketing. UT Austin’s online Product Management Essentials courses introduces product managers and other marketing professionals to fundamentals of product management, the role of the product manager, and to the field of product management itself.


    The Product Management Essentials modules include The Fundamentals of Product Management, Developing a New Product Strategy, and Pricing and Profitability for Product Managers (includes math component). This course includes interactive elements and you will be able to track your learning progress using pre-course and completion testing.


    The UT Austin online Product Management Essentials program awards 0.7 CEUs, based on 7 hours of instruction time.


    Please note that time needed to complete individual modules may be more than the expected duration, based on your exploration of all interactive options, and time taken for testing.

    Courses in this program include:

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    Continuing and Innovative Education at The University of Texas at Austin
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