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Overview/Description
Nothing is more critical to organizational success than acquiring and keeping customers and colleagues, all of which require clear communication and strong customer skills. Effective professionals need to be adept in a variety of verbal, nonverbal, and written skills. They also need to develop interpersonal skills that will enable them to cope with conflict and difficult coworkers and customers. It's important to build rapport with customers using a variety of skills, including listening, vocal cueing, and problem solving. In addition, management must foster a culture that focuses on eliciting and satisfying external and internal customer needs.
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Fee: $395.00 Program #: SS03203
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The Strategic Account Sales approach is based on research, communication, and presentation. Researching your targets is essential to understanding how your product or service is a good business fit for them. This program shows you ways to gather research through meetings, public sources, and employees at the business you are targeting. You will learn methods for reaching senior-level management and decision makers, as well as ways to create high-impact presentations to close the sale. The program also explores how to maximize sales by reaching the right audience, how to actively listen to customers, how to have strategic rapid responses to opportunities, pricing strategies, and compensating sales reps. Includes a simulation.
The Strategic Account Sales Skills online course consists of 20 instructional hours, and awards 2.0 CEU’s.
Courses in this program include:
(Select a title below for details.)
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