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While most organizations recognize that branding is important to sustaining success, most don’t know how to go about managing it. The Strategic Brand Management program will show you the elements, principles, and activities that go into creating a valuable, long-lasting brand. Topics include brand management, the role of a brand manager, knowledge of consumer behavior, brand equity and using marketing programs to build brands, creative elements of branding, protecting your brand, generating awareness of your brand, and measuring, managing and maintaining brand equity. The course also explores how customers connect with brands and provides an overview of actions you can take to develop a customer-brand relationship. It also covers internal branding and global branding as well as instruction on the benefits and potential risks associated with the use of social media and wireless technologies to promote a brand.
Estimated Course Hours: 4.0
Target Audience: : Individuals who have responsibility for reducing costs and waste, and improving efficiency and customer value at the organizational or departmental level.
Continuing Education: This course is approved for .4 CEUs.
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Courses in this program include:
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