Communication Studies 386
Applied Interpersonal Communication
Tuesdays, 3:30-6:30

The course focuses on the application of research related to interpersonal communication in situations where communication has consequences. The course is designed to emphasize a mix of scholarly and ãpracticalä readings along with case studies that deepen oneâs understanding of the issues.

Readings will be assigned on a weekly basis. Books that are assigned will be announced so you can obtain them from Amazon.

Course grades will be: 25% midterm; 25% final; 30% case study/review paper; 20% creativity analysis

The midterm and final will be short answer exams based on class materials and assigned readings. The case study/review paper will address a significant communication problem. Different from the cases used in class, these papers will include both a case and a related literature review. The creativity analysis will be team-based reports on creativity and communication. They will include useful literature summaries along with exercises. Each team will be responsible for teaching their area of expertise to the class.

Classes will normally start about 3.45. There will be some weeks when class will not meet because of scheduling issues. There may be a make-up class scheduled at a time suitable to the entire class.

On Being Different

Case Study: The Handicapped Heckler

  1. Moreland, R.L. & McMinn, J.G. (1999). Gone but not forgotten: Loyalty and betrayal among ex-members of small groups. Personality and Social Psychology Bulletin, 25, 1476-1486.
  2. Near, J.P. & Miceli, M.P. (1995). Effective whistle-blowing. Academy of Management Review, 20, 679-708.
  3. Trost, M.R., Langan, E.J., & Kellar-Guenther, Y. (1999). Not everyone listens when you ãjust Say Noä: Drug resistance in relational context. Journal of Applied Communication Research, 27, 120-138.
  4. Wood, W., Lundgren, S., Ouellette, J.A., Busceme, S., & Blackstone, T. (1994). Minority influence: A meta-analytic review of social influence processes. Psychological Bulletin, 115, 323-345.

Crisis Communication

Case Study: The Intel Problem

  1. Augustine, N.R. (1995). Managing the crisis you tried to prevent. Harvard Business Review, 73, 147-158.
  2. Brinson, S.L. & Benoit, W.L. (1999). The tarnished star: Restoring Texacoâs damaged public image. Management Communication Quarterly, 12, 483-510.
  3. Coombs, W.T. (1995). Choosing the right words: The development of guidelines for selection of the ãappropriateä crisis-response strategies. Management Communication Quarterly, 8, 447-476.
  4. Hoffman, D.A. & Stetzer, A. (1998). The role of safety climate and communication in accident interpretation: Implications for learning from negative events. Academy of Management Journal, 41, 644-657.
  5. Pearson, C.M. & Clair, J.A. (1998). Reframing crisis management. Academy of Management Review, 23, 59-76.
  6. Smith, N.C., Thomas, R.J., & Quelch, J.A. (1996). A strategic approach to managing product recalls. Harvard Business Review (September-October), 102-113.
  7. Uzumeri, M.V. & Synder, C.A. (1996). Information technology and accelerated science: The case of the Pentium flaw. California Management Review, 38, 44-63.

Creativity (Part 1)

Case Study: Whatâs stifling creativity at Coolburst (HBR, 1997)

****Leonard, D. & Swap, W. (1999). When sparks fly: Igniting creativity in groups. Boston: Harvard

  1. Amabile, T. (1998). How to kill creativity. Harvard Business Review (September-October) 76-88.
  2. Arndt, J., Greenberg, J., Solomon, S., Pyszczynski, T., & Schimel, J. (1999). Creativity and terror management: Evidence that creative activity increases guilt and social projection following mortality salience. Journal of Personality and Social Psychology, 77, 19-32.
  3. Klahr, D. & Simon, H.A. (1999). Studies of scientific discovery: Complementary approaches and convergent findings. Psychological Bulletin, 125, 524-543.

Creativity (Part 2)

**** Von Oech, R. (1998). A whack on the side of the head. NY: Warner

Customer Focus

Case Study: A Taste of Frankenmuth: A Town in Michigan Thinks About Word-of-Mouth Referrals

  1. Reichheld, F.F. (1996). Learning from customer defections. Harvard Business Review, (March-April), 56-70.
  2. Rucci. A.J., Kirn, S.P., & Quinn, R.T. (1998). The employee-customer-profit chain at Sears. Harvard Business Review (January-February), 82-97.
  3. Schneider, B., White, S., & Paul. M.C. (1998). Linking service climate and customer perceptions of service quality: Test of a causal model. Journal of Applied Psychology, 83, 150-163.
  4. Seiders, K. & Berry, L.L. (1998). Service fairness: What it is and why it matters. Academy of Management Executives, 12, 8-20.

Marketing and Promotions

Guest lecturer: Mark Pannes, VP Marketing, New York Knicks

Managing Change

Case Study: Charlotte Beers at Ogilvy & Mather Worldwide

  1. Kotter, J.P. (1995). Leading change: Why transformation efforts fail. Harvard Business Review, (March-April).
  2. Larkin, T.J. & Larkin, S. (1996) Reaching and changing frontline employees. Harvard Business Review (May-June), 95-104.
  3. Nutt, P.C. (1999). Surprising but true: Half the decisions in organizations fail. Academy of Management Executive, 13, 75-90.
  4. Pascale, R., Milleman, M. & Gioja, L. (1997). Changing the way we change. Harvard Business Review (November-December), 127-139.

Negotiating Effectively

***Lewicki, R.J., Saunders, D.M., & Minton, J.W. (1997). Essentials of negotiation. Boston: Irwin.

Communicating From Afar (the Work Perspective)

Case to be announced

  1. Apgar, M. (1998). The alternative workplace: Changing where and how people work. Harvard Business Review (May-June), 121-138.
  2. Gray, S. & Daly, J.A. Leading from afar. Unpublished manuscript
  3. Maruca, R.F. (1998). How do you manage an off-sire team. Harvard Business Review (July-August) 22-35.
  4. Townsend, A.M., DeMariem S., & Hendrickson, A.R. (1998). Virtual teams: Technology and the workplace of the future. Academy of Management Executive, 12, 17-29.

Working Together

Case Study: Carlsonâs Raiders

  1. Collins, J. (1999). Turning goals into results: The power of catalytic mechanisms. Harvard Business Review (July-August) 70-84.
  2. Eisenhardt, K.M., Kahwajy, J.L., & Bourgeois, L.J. (1997). How management teams can have a good fight. Harvard Business Review (July-August), 77-86.
  3. Harvey, J.B. (1988). The Abilene paradox: The management of agreement. Organizational Dynamics, (Summer) 17-43.
  4. Katzenbach, J. (nd) The wisdom of teams (press handout)
  5. Krackhardt, D. & Hanson, J.R. (1993). Informal networks: The company behind the chart. Harvard Business Review (July-August) 104-113.

Leading Others

Case Study: Amelia Rogers at Tassani Communications

  1. Goleman, D.(1998). What makes a leader. Harvard Business Review (November-December) 92-105.
  2. Heifetz, R.A. & Laurie, D.L. (1997). The work of leadership. Harvard Business Review (January-February) 124-134.
  3. Katzenbach, J.R. & Santamaria, J.A. (1999). Firing up the front line. Harvard Business Review (May-June) 107-121.

Additional Readings to be Announced

Selling

Case to be announced

  1. Alter, M. (1994). Selling as a systematic process.
  2. Shaw, G., Brown, R., & Bromiley, P. (1998). Strategic stories: How 3M is rewriting business planning. Harvard Business ReviewÊ(May-June) 41-54.

Additional Readings to be Announced

Advocacy

Case: 3M Optical Systems: Managing Corporate Entrapreneurship

Readings to be Announced

last updated 01/18/00
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Department of Communication Studies
College of Communication
University of Texas at Austin