Center for Asian American Studies
Center for Asian American Studies

The Art of Choosing

Fri, August 6, 2010

Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Sheena Iyengar on the art of choosing (Link to Video)

 

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