John L Warfield Center

Kevin Thomas


Assistant ProfessorPh.D., 2011, Advertising, University of Texas at Austin

Assistant Professor of Advertising
Kevin Thomas

Contact

Interests


Multicultural advertising, issues of diversity and marketplace discrimination, and entrepreneurship and marketplace empowerment

Biography


Dr. Thomas investigates the socio-cultural impact of marketing communication and consumer behavior. His primary research interests pertains to understanding the relationship between marketing communication, consumption practices, and notions of self and community. Using a consumer culture theory (CCT) perspective, Dr. Thomas explores the ways in which identity markers (i.e. race, gender, class, and sexuality) are represented in marketing communication and experienced in the marketplace. Other areas of research interests include multicultural advertising, issues of diversity and marketplace discrimination, and entrepreneurship and marketplace empowerment.    

Current Research Projects: 

  • Exploring the socio-cultural impact of target marketing through a textual analysis of alcohol print advertisements targeted to historically privileged and marginalized communities 
  • Understanding stigmatized consumption through an ethnographic study of The Smarteez
  • Examining food marketing as a cultural influence on health disparities among black and Latino/a populations
  • Investigating modes of authentic consumption via a longitudinal discourse analysis of hip hop music lyrics 

Most recently his work has appeared in the Journal of Organizational Change Management and the Journal of Management, Spirituality, and Religion. Publications are forthcoming in Preventive Medicine, Journal of Small Business & Entrepreneurship, and the Handbook of Research in Religion and Spirituality and Work.

Courses


AFR 372D • Exploring Food/Urban Change

29364 • Spring 2016
Meets MW 330pm-500pm PAR 1
(also listed as WGS 340)

Gathers data related to: access to quality food resources, impact of gentrification on food access, and the role of food marketing in relationship to racially and culturally diverse communities in the Greater Austin area. Encompasses place-based curriculum in critical race theory, critical marketing scholarship, and urban planning and development.

AFR 372D • Exploring Food/Urban Change

29629 • Fall 2015
Meets MW 400pm-530pm CMA 3.124
(also listed as WGS 340)

Please check back for updates.

AFR 372E • Adv As Social Communication

30535 • Fall 2014
Meets MW 1000am-1130am CMA 3.124
(also listed as WGS 340)

Please check back for updates.

AFR 372E • Adv As Social Communication

30367 • Fall 2013
Meets MW 1000am-1130am CMA 3.124
(also listed as WGS 340)

Please check back for updates.

Curriculum Vitae


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