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Mark D. Hayward, Director 305 E. 23rd Street, Stop G1800 78712-1699 • 512-471-5514

Patricia A. Stout

Faculty Research Associate Ph.D., University of Illinois at Urbana-Champaign

Professor of Advertising; John P. McGovern Regents Professor in Health and Medical Science
Patricia A. Stout

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Biography

Patricia Stout's main research interests include viewer response to advertising, with particular emphasis on emotional response. She is interested in health-promotion messages and social marketing issues. Her publications include articles in Journal of Advertising, Psychology and Marketing, Journalism Quarterly, Journal of Media Planning, and various book chapters and conference proceedings. Dr. Stout has been a visiting research professor at the U.S. Centers for Disease Control and Prevention in Atlanta, with the AIDS Information and Education Program, and a visiting professor at the University of Auckland, New Zealand. She has served as President of the American Academy of Advertising and on the Accreditation Council for Education in Journalism and Mass Communication.

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