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Lucinda Atkinson

Core FacultyPh.D., University of Wisconsin-Madison

Assistant Professor in the Department of Advertising & Public Relations, Moody College of Communication


The intersection of politics and consumer behavior, particularly among young people


Lucy Atkinson’s primary area of research focuses on the intersection of politics and consumer behavior, particularly among young people. For example, she explores whether and to what degree socially conscious consumption, such as buying fair-trade coffee or electric cars, either helps or hinders conventional civic and political engagement, such as voting and volunteering. A second stream of research explores the roles of consumption and media use in fostering identity. Her recent work in this vein has studied brand communities in online social networking sites and how individuals think of themselves and their profiles as online brands. Before pursuing her doctorate, Dr. Atkinson worked for several years as a newspaper reporter in New York and as a public relations consultant in Madison, Wisc. She has taught classes in public relations, journalism, research methods, media effects and consumer behavior at the University of Wisconsin – Madison, where she was recognized for her teaching by being named a Teaching Fellow.



WGS 301 • History & Devel Of Advertising

47664 • Fall 2013
Meets TTH 1230pm-200pm BMC 2.106

Some topics partially fulfill legislative requirement for American history.

Prerequisite: Varies with the topic.

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