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Steven Hoelscher, Chair Burdine 437, Mailcode B7100, Austin, TX 78712 • 512-471-7277

Fall 2003

AMS 315 • The Mechanics of American Retro

Unique Days Time Location Instructor
26330 MW
4:30 PM-6:00 PM
UTC 4.120

Course Description

One of the foundations of American culture has been a desire for the new. At the same time though, we have also looked to the past as a haven from the modern world. However, both can seem out of reach –the new can be an expensive, frightening barrage, and the past entombed in amber, not to be touched. Retro is an active response to that ambivalence. It can be as simple as picking up a Smurf lunchbox at Goodwill or as all-encompassing as spending a month at a Renaissance Festival. This activity can be found in everything from literature to fashion design to musical sampling. This course will explore the idea of retro on two fronts. First, as the title implies, we will discuss the mechanisms involved in reincorporating bits of the past into everyday life. In order to understand this, one must first understand the different relationships people have with the material world around them. Why do some people scour flea markets while others are happy to pick up a Pottery Barn catalog? Why do some items keep returning while others are quickly forgotten? How are various bits and pieces put together to make new styles? Second, We will also look at the emergence and development of the idea of retro in American culture over the last hundred and fifty years from Walden Pond to the

Grading Policy

4 page object analysis (15%) 3 page research paper proposal (10%) Final paper outline (5%) 8 page research paper (30%) Midterm exam (20%) Final test (20%)


Team Rodent by Carl Hiaasen Subculture: The Meaning of Style by Dick Hebdige A Connecticut Yankee in King Arthur's Court by Mark Twain The Mezzanine by Nicholson Baker Mystery Train by Greil Marcus Course Pack with selected shorter readings FILMS… The Brady Bunch Movie (1995); Swingers (1996); Pleasantville (1998)


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