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Dr. Joel Brereton, Chair 120 INNER CAMPUS DR STOP G9300 WCH 4.134 78712-1251 • 512-471-5811

Fall 2009

ANS 372 • Global Markets & Local Cultures

Unique Days Time Location Instructor
31143 MW
3:00 PM-4:30 PM
GAR 1.126

Course Description

Globalization… the word is everywhere, but seems to actually mean less and less each year. Casual observation suggests that there is something new happening -- new flows of people, goods, money and ideas that didn't exist before. In this course, students will seek to understand what is and isn't new about these flows and how various transnational exchanges relate to one another. For example, how does the hypermobility of vast sums of transnational capital through Wall Street relate to the popularity of anime and Bollywood in the United States? Throughout the course, students will seek to master an understanding of the language and institutions of global capital and governance (for example the IMF, structural adjustment and the "bubble economy") but also learn to connect these to their effects on local populations. Rejecting the idea of globalization as an inevitable imposition on local cultures, readings examine the unexpected local responses to transnational flows. In the class, the novelty of transnational connections will be challenged through an examination of past moments of global trade; ones which often saw little participation by "the West." Readings on contemporary instantiations of globalization will examine the rise of off-shore factory labor in Asia, the “chain of love” which has become apart of the globalization of care work, and local responses to the arrival of transnational corporations such as McDonalds and Mattel.

Grading Policy

Class Participation 15% In-class exercises 5% Midterm 15% Discussion Questions 20% Discussion Leadership 15% Final Exam 30%


Ellwood, Wayne. 2006. The No-Nonsense Guide to Globalization. Mintz, Sidney. 1995. Sweetness and Power. Watson, James. 2006. Golden Arches East. Inda and Rosaldo, eds. 2007. The Anthropology of Globalization: A Reader.


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