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Martin Kevorkian, Chair CAL 226, Mailcode B5000, Austin, TX 78712 • 512-471-4991

Fall 2008

E 387M • VISUAL RHETORIC

Unique Days Time Location Instructor
35655 TTh
9:30 AM-11:00 AM
PAR 104
Faigley

Course Description

Visual Rhetoric Since the early decades of the nineteenth century, when advances in printing, paper manufacture, and engraving made cheap, mass-produced images broadly available, Western culture has been characterized as a visual culture. During the twentieth century visual technologies proliferated, especially in new electronic forms. In the last decade the World Wide Web has made possible for individuals to publish multimedia texts that formerly required entire production departments and studios. In spite of the proliferation of images in our culture and the ease of producing and publishing them, they remain a neglected area of study within the humanities. In the first half of the course we will read some of the major thinkers on modern visual culture including Barthes, Benjamin, Berger, Lanham, Mitchell, and Sontag along with looking at iconic images of public culture. In the second half we will focus more particularly on the trajectory of the rise of illustrated newspapers and new image technologies in the nineteenth century through new electronic media that leads up to digital imaging and the multimedia Web. Requirements: " A series of short reaction papers " A major project of article length in a print format or the equivalent in a multimedia format Texts: Robert Harriman and J. L. Lucaites. No Caption Needed. Chicago: U of Chicago P, 2007. ISBN 0226316068 W. J. T. Mitchell. Picture Theory: Essays on Verbal and Visual Representation. Chicago: U of Chicago P, 1995. ISBN 0226532321 Susan Sontag. On Photography. New York: Picador, 2001 (1973). ISBN 0312420099 Packet of readings Online essays and multimedia materials

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