As its rubric suggests, this concentration encompasses a wide variety of subjects and methods. A particular faculty strength is music, ranging across the Mexican-American folk and popular music (Limón), the historical relations between American popular music and literature (Bremen), and rock and rap music in Britain and America, including the sociology of youth subcultures and relevant literary works (Nehring).
Faculty specializations in popular culture include the crime novel and related films (Hilfer, Newton), film noir (Kruppa) and the Western, especially Hollywood's representation of Texas (Graham). Other faculty interests in this concentration are the iconography of war (Bertelsen), representations of computer expertise (Kevorkian) and comics and comicstrips (Newton).
Overviews of theoretical approaches include cultural studies (Carter, Limón, Nehring), feminism (Carter, Barton, Cvetkovich), and postmodernism and the avant-garde (Nehring), along with ethnographic writing (Limón).