HIS 350L • INNOVATION IN US ECONOMY-W
This course examines creativity in the US economy, primarily during the period since 1865. Students will assess major innovations associated with the evolution of the economy, such as the development of branding and the coming of the computer industry. Students will also examine different models or frameworks through which to view innovation. One model is the entrepreneur, but scholars have developed other frameworks such as networks of innovation, the role of intermediaries, the presence of technological clusters, and the contributions of government liaisons.
Students will write 6 papers, each of three to four pages in length. Papers will count for roughly 66 percent of a student's final grade; class discussion will count for 34 percent of a students grade.
Joseph Schumpeter, Capitalism, Socialism, and Democracy Thomas McCraw, Prophet of Innovation Nancy Koehn, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell - on marketing innovation AnnaLee Saxenian, Regional Advantage on Silicon Valley Arthur Norberg and Judy ONeill, Transforming Computer Technology Thomas Frank, Conquest of Cool on 1960s advertising Richard Thaler and Cass Sunstein, Nudge on public policy innovation