Skip Navigation
UT wordmark
College of Liberal Arts wordmark
history masthead
Jacqueline Jones, Chair 128 Inner Campus Dr., Stop B7000, GAR 1.104 Austin, TX 78712-1739 • 512-471-3261

Spring 2010


Unique Days Time Location Instructor


Course Description

This course examines creativity in the US economy, primarily during the period since 1865. Students will assess major innovations associated with the evolution of the economy, such as the development of branding and the coming of the computer industry. Students will also examine different models or frameworks through which to view innovation. One model is the entrepreneur, but scholars have developed other frameworks such as networks of innovation, the role of intermediaries, the presence of technological clusters, and the contributions of government liaisons.

Grading Policy

Students will write 6 papers, each of three to four pages in length. Papers will count for roughly 66 percent of a student's final grade; class discussion will count for 34 percent of a student’s grade.


Joseph Schumpeter, Capitalism, Socialism, and Democracy Thomas McCraw, Prophet of Innovation Nancy Koehn, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell - on marketing innovation AnnaLee Saxenian, Regional Advantage – on Silicon Valley Arthur Norberg and Judy O’Neill, Transforming Computer Technology Thomas Frank, Conquest of Cool – on 1960s advertising Richard Thaler and Cass Sunstein, Nudge – on public policy innovation


bottom border