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Jacqueline Jones, Chair 128 Inner Campus Dr., Stop B7000, GAR 1.104 Austin, TX 78712-1739 • 512-471-3261

Lecture: Black History Month—The Empowerment Experiment

Fri, February 25, 2011 • 3:00 PM - 4:00 PM • Student Union Theater, UT campus

Dr. Maggie Anderson and her husband John on CBS News with Harry Smith

Dr. Maggie Anderson and her husband John on CBS News with Harry Smith

Maggie Anderson will be speaking about her forthcoming book, Our Black Year: A Tale of Buying Black in America's Racially Divided Economy.

Our Black Year chronicles the Andersons experience after they embarked on a year-long public pledge to "buy black," which she called The Empowerment Experiment (EE). It was Jan. 1, 2009, when the Chicago suburban black middle-class family started their experiment.

They discovered that blacks refused to support black businesses, while others condemned their efforts to buy black as racist.

“One problem is that black consumers — unlike consumers of other ethnicities — choose not to support black-owned businesses," she says. "Moreover, most of the businesses in black communities are owned by outsiders."

Anderson will emphasize the extent to which The Empowerment Experiment resulted in a movement that inspired and found support from business owners, consumers, academics, professional and activist organizations. It has also led to a landmark study conducted by Chicago’s Northwestern University Kellogg Graduate School of Management.

She has a J.D. (1998) and MBA (2001) from the University of Chicago.

This event is free and open to the public.

Convenor: Prof. Juliet E.K. Walker
Founder/Director: Center for Black Business History, Entrepreneurship, and Technology

Download the event flyer (PDF, 1MB)

Sponsored by: History Dept.; Center for Black Business History, Entrepreneurship, and Technology; IC2 Institute, Warfield Center for African American Studies; African African Diaspora Studies Dept.


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