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Kamran Scot Aghaie, Chair CAL 528 | 204 W 21st St F9400 | Austin, TX 78712-1029 • 512-471-3881

Kate Gillespie

Associate Professor Ph.D., London Business School

Contact

Biography

Department of Marketing Professor Gillespie received a B.A. from Harvard University, an M.B.A. from the University of Virginia, and a Ph.D. from the London Business School. Her dissertation won first place in the Academy of International Business doctoral dissertation competition in 1983. Dr. Gillespie joined the faculty in 1984. She received the College of Business Administration Foundation Award for teaching excellence in 1988-1989. Dr. Gillespie has worked overseas in Europe and the Middle East and has taught a doctoral course in Mexico. Her research interests lie in the area of international marketing, international business-government relations, and business in developing countries. She is Associate Director for the Center for Middle Eastern Studies at the University of Texas at Austin. Selected Publications: Gillespie, Kate and J. Brad McBride, "Smuggling in Emerging Markets: Global Implications," Columbia Journal of World Business (Winter 1996): 40-54. Gillespie, Kate and Clement M. Henry, eds., Oil in the New World Order. Gainesville: The University Press of Florida, 1995. Gillespie, Kate and Hildy J. Teegen, "Market Liberalization and International Alliance Formation: The Mexican Paradigm," Columbia Journal of World Business (Winter 1995): 58-69. "U.S. Corporations and Iran at the Hague," The Middle East Journal, 1990. "Political Risk Implications for Exporters, Contractors and Foreign Licensors: The Iranian Experience," Management International Review, 1989. "Consumer Product Export Opportunities to Liberalizing LDCs: A Life-Cycle Approach," (with Dana Alden), Journal of International Business Studies, 1989. "Cleaning up Corruption in the Middle East," (with Gwenn Okruhlik), The Middle East Journal, 1988. "Middle East Response to the U.S. Foreign Corrupt Practices Act," California Management Review, 1987. "Common Factors Underlying Barriers to Export: Studies in the U.S. Paper Industry," (with Alan Bauerschmidt and Daniel Sullivan), Journal of International Business Studies, 1985. The Tripartite Relationship: Government, Foreign Investors and Local Investors During Egypt's Economic Opening. New York: Praeger Publishers, 1984.

Interests

International Business

MES 384 • Emerging Markets

42605 • Spring 2014
Meets TTH 1100am-1230pm GSB 3.104
show description

This course is designed to give students an understanding of the traditional challenges to global marketing in emerging markets, including those in Africa, Asia, Latin America, the Middle East, and the former East Bloc. It will examine commonalities of different regions and countries while highlighting cultural and economic differences. 

This course provides frameworks for

  • understanding the economic and financial challenges of emerging markets
  • exploring common cultural differences between emerging markets and the United States
  • managing economic, regulatory and political risk
  • evaluating both local and global competition in emerging markets
  • adapting marketing research in emerging markets
  • assessing the desirability of entering specific markets
  • determining the best mode of entry for an emerging market
  • managing brands in emerging markets
  • adapting the marketing mix (product, price, distribution and promotion) to an emerging market

In addition, students will create a market assessment and marketing plan for taking a specific business into a specific emerging market.

Texts & Grading

To be provided by instructor.

MES 384 • Emerging Markets

41960 • Spring 2013
Meets TTH 1100am-1230pm CBA 4.332
(also listed as LAS 381 )
show description

This course is designed to give students an understanding of the traditional challenges to global marketing in emerging markets, including those in Africa, Asia, Latin America, the Middle East, and the former East Bloc. It will examine commonalities of different regions and countries while highlighting cultural and economic differences. 

This course provides frameworks for

  • understanding the economic and financial challenges of emerging markets
  • exploring common cultural differences between emerging markets and the United States
  • managing economic, regulatory and political risk
  • evaluating both local and global competition in emerging markets
  • adapting marketing research in emerging markets
  • assessing the desirability of entering specific markets
  • determining the best mode of entry for an emerging market
  • managing brands in emerging markets
  • adapting the marketing mix (product, price, distribution and promotion) to an emerging market

In addition, students will create a market assessment and marketing plan for taking a specific business into a specific emerging market.

Texts & Grading

To be provided by instructor.

MES 384 • Emerging Markets

41775 • Spring 2012
Meets MW 1230pm-200pm UTC 1.116
show description

Course Description

This course is designed to give students an understanding of the traditional challenges to global marketing in emerging markets, including those in Africa, Asia, Latin America, the Middle East, and the former East Bloc. It will examine commonalities of different regions and countries while highlighting cultural and economic differences. 

 

This course provides frameworks for

 

  • understanding the economic and financial challenges of emerging markets
  • exploring common cultural differences between emerging markets and the United States
  • managing economic, regulatory and political risk
  • evaluating both local and global competition in emerging markets
  • adapting marketing research in emerging markets
  • assessing the desirability of entering specific markets
  • determining the best mode of entry for an emerging market
  • managing brands in emerging markets
  • adapting the marketing mix (product, price, distribution and promotion) to an emerging market

 

In addition, students will create a market assessment and marketing plan for taking a specific business into a specific emerging market.

 

Texts & Grading

To be provided by instructor.

MES 384 • Global Marketing

41623 • Fall 2011
Meets MW 330pm-500pm UTC 1.104
(also listed as LAS 381 )
show description

This course is designed to present an overview of international marketing in an increasingly global marketplace. It provides frameworks for understanding the economic, cultural and political environment of global marketing; assessing the desirability of specific foreign markets; determining the best mode of entry for a market; globalizing the marketing mix; evaluating competitive options for both global firms  and local firms defending against global firms; organizing transnational firms to better implement global strategies

A group project allows students to investigate taking a business to a foreign market. We have a major project that requires student groups to take a business to a country. Area studies students (like MES) are always required to be in a group targeting a country  from their region.

 

Texts

To be provided by instructor. 

 

Grading

To be provided by instructor. 

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