Kim Fromme's Sarah Lab on Oprah Winfrey Show
Posted: April 19, 2004
To learn more about women's social drinking patterns, the Oprah Winfrey show visited Kim Fromme's Sahara Lab in the Department of Psychology on the University of Texas campus. Nine stay-at-home moms participated in a "happy hour" in which they had free access to their preferred alcoholic beverages in the simulated bar of the SAHARA Lab. Graduate students Marc Kruse, Amee Patel, and Reagan Wetherill served as bartenders while Dr. Fromme provided her observations about the women's drinking. Breathalyzer and behavioral tests indicated a greater degree of impairment than the women expected. This segment was part of a larger show on Women and Alcohol that aired April 19, 2004.