Research by Sam Gosling and Laura Naumann Featured on Newsweek's "The Human Condition"
Posted: November 12, 2009
"While it’s difficult to influence the way strangers judge you from a photograph, it’s even harder to control your overall online persona when other features like friend lists and Facebook message walls come into play. 'If I want to appear extroverted, I can’t just suddenly create 450 friends and have them post on my wall and have photos of me yelling drunkenly at the camera at yet another party,' says Samuel Gosling, an associate professor of psychology at the University of Texas and an author of both personality studies. 'You can’t just fabricate those.' "