Brad Love interviewed on KTBC FOX 7
Posted: August 17, 2010
In a live interview on KTBC's Good Day show, professor of cognitive psychology, Brad Love, discussed the results of a current study on decision making. The study shows that when faced with a choice that could yield short-term satisfaction or longer-term benefits, people with complete information about the options generally go for the quick reward.
Watch video (commercial-free version here) | Read "You don’t want to know what you’re missing: When information about forgone rewards impedes dynamic decision making" | Love Web Page | Love Lab