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James W. Pennebaker, Chair The University of Texas at Austin, SEA 4.212, Austin, TX 78712 • (512) 475-7596

Why we like round numbers

Posted: June 4, 2012

In an interview with WAMC Northeast Public Radio, psychology professor Art Markman talks about "familiarity" and "landmarks" as the two factors that combine to create a preference for round numbers. Listen to interview

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