Skip Navigation
UT wordmark
College of Liberal Arts wordmark
llilas masthead
Charles R. Hale, Director SRH 1.310, 2300 Red River Street D0800, Austin, TX 78712 • 512.471.5551

Kate Gillespie

Associate Professor Ph.D., London Business School

Associate Professor, Department of Marketing Administration and Department of Middle Eastern Studies

Contact

Interests

international marketing; international business-government relations; business in developing countries

LAS 381 • Emerging Markets

40550 • Spring 2013
Meets TTH 1100am-1230pm CBA 4.332
(also listed as MES 384 )
show description

This course is designed to give students an understanding of the traditional challenges to global marketing in emerging markets, including those in Africa, Asia, Latin America, the Middle East, and the former East Bloc. It will examine commonalities of different regions and countries while highlighting cultural and economic differences. 

This course provides frameworks for

  • understanding the economic and financial challenges of emerging markets
  • exploring common cultural differences between emerging markets and the United States
  • managing economic, regulatory and political risk
  • evaluating both local and global competition in emerging markets
  • adapting marketing research in emerging markets
  • assessing the desirability of entering specific markets
  • determining the best mode of entry for an emerging market
  • managing brands in emerging markets
  • adapting the marketing mix (product, price, distribution and promotion) to an emerging market

In addition, students will create a market assessment and marketing plan for taking a specific business into a specific emerging market.

Texts & Grading

To be provided by instructor.

LAS 381 • Global Marketing

40335 • Fall 2011
Meets MW 330pm-500pm UTC 1.104
(also listed as MES 384 )
show description

This course is designed to present an overview of international marketing in an increasingly global marketplace. It provides frameworks for understanding the economic, cultural and political environment of global marketing; assessing the desirability of specific foreign markets; determining the best mode of entry for a market; globalizing the marketing mix; evaluating competitive options for both global firms  and local firms defending against global firms; organizing transnational firms to better implement global strategies

A group project allows students to investigate taking a business to a foreign market. We have a major project that requires student groups to take a business to a country. Area studies students (like MES) are always required to be in a group targeting a country  from their region.

 

Texts

To be provided by instructor. 

 

Grading

To be provided by instructor. 

bottom border