Deep Eddy Spirits
Spring 2015 Site Review
Position: Brand Ambassador
Student: English Junior
A day in the life of a brand ambassador at Deep Eddy Vodka could best be described as eventful. You will be forced to wear a lot of hats, but that is the nature of a quickly expanding start up company. Since Deep Eddy Vodka started here in Austin we earn the pleasure of calling our particular office the corporate office, which is a double edge sword because with more power comes more responsibility, and the brunt of the companies operations fall onto us.
As far as what the intern has to do, daily office functions consist of keeping track and restocking inventory on two fronts. First, the office inventory: which is used to make donation gift baskets for charities and non profits, or to send to bloggers and PR firms in the hopes that they will write favorable reviews of our product. It also goes without saying that the intern is typically the individual who assembles and coordinates pick up time with whichever entity or nonprofit to whom we are donating. The second inventory you are responsible for keeping track of is the product inventory for events. This is a much larger supply of product sense we typically donate anywhere between 4"7 cases (12 bottles a case) for any given event. Not only does this product need to carefully recorded, but this is also the site in which we store all of our branded infrastructure such as 20x10 branded tents, mobile Deep Eddy Vodka bar’s and lighting components, ice bucks, branded cups, branded yeti coolers, extra mixers for events, basically everything we need to activate a donation or sponsorship event is stored in this room and it’s the interns job to make sure everything is organized and accounted for.
The third part of what the intern at Deep Eddy Vodka does, and probably most important, is the hands on marketing experience you gain when you physically load in, execute, and load out a sponsorship event. This is the most fun part of the job because it’s the most tangible and event activation is a creatively stimulating endeavor, and the parties are also a lot of fun to attend. You are many people’s best friend for bringing all of the vodka to the event, you get to shake a lot of hands, and it’s a very comfortable environment to do just that because nearly everybody has a cocktail in their hand.
Spring 2014 Site Review
Position: Marketing Intern
Student: English, Sophomore
A day in the life of a marketing internship at Deep Eddy Vodka is hard to explain, at least in terms of describing one day in the life. What would be more appropriate would be to describe the internship in two parts: the office, and the field.
A day in the office includes conducting market research on major and local competition. Relevant market information includes annual volume and revenue generated by competitors, effective advertising campaigns, and efficient marketing strategies; gathering this information and charting it on an excel sheet. Packaging and sending samples of product to bloggers and magazine writers takes up a lot of the intern’s time, as well as assembling donation baskets for special events and charities. The field part of the job is harder work, but more exciting. This includes loading up the Volkswagen bus with the bar/s, cases of product, bar mats, bar tools, cups, lemons, limes, club soda, and then driving to the event, speaking with the event coordinator, setting everything up, making sure we look reputable and that the event runs smoothly while also acting as a face for the company, then breaking everything down and loading it back into the bus.
A typical day as an intern for Deep Eddy Spirits can’t easily be described because of the variety of activities that come up for the intern to do. No day was ever the same; I had something new to work on pretty much every day. From researching about marketing strategies for DE to setting up events, I was always excited to go to work to see what was in store for that particular day.
The most common task for an intern at Deep Eddy is usually helping out with the scheduling, preparation, and execution of events. These events range from an ACL tent set up where we served free drinks all weekend, and had a great time while we were at it, to sponsoring fashion shows or football tailgates. Finding the necessary permits to be able to sponsor these events, setting up our Deep Eddy station and/or tailgate, and coordinating with the people or companies who want to be sponsored by us takes a lot of work. As an intern, it is your job to assist the Field Marketing Manager in making sure that these events go smoothly. For example, having bartending licenses at certain events is crucial and it is necessary to make sure that all who will be serving have these licenses. The events can be a lot of fun, but require sufficient preparation in order to not go down in flames under the hand of the TABC or other code enforcement agencies.
Another crucial task that interns at Deep Eddy participate in is spreading the Deep Eddy brand name as much as possible. For the company to expand, it is critical that we get as many people exposed to our brand name as possible. As an intern, you can use outlets like facebook and twitter to help promote events, giveaways, and general information about our products. Also, networking with other companies who need liquor sponsors is essential. We are always looking for new customers who can help us advertise, and meeting people who know others who could buy our product for their event is something that an intern for Deep Eddy can do to help out the company.