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Robert Vega, Director FAC 18 / 2304 Whitis Ave. Stop G6200 78712-1508 • 512-471-7900

Public Strategies, Inc.

Spring 2011 Site Review

Position: Fellow
Student: English Senior

A typical day at Public Strategies for most interns starts at 8:30 in the morning. Once you get into the office and settle down with some coffee, brewed fresh in the break room, it’s time to start a day packed full of work.

Depending on the account your are on, you may assist on a morning media intelligence report. This involves carrying out several news searches on several top-tier news publications, including the New York Times, the Financial Times, the Wall Street Journal, and Bloomberg. Once you have assisted with those searches, it’s time to add those articles into a database, and then summarize your findings for report. This should take no more than an hour and a half. ??After the morning report, your responsibilities vary depending upon the clients’ needs. For example, there could be a long-term research project in the work concerning a certain regulatory threat to the clients’ industry or a helping the client put together a thorough corporate sustainability report. Other times, it isn’t that laid back. It could be that that morning the client has released their quarter earnings report and news about them is constantly coming out. In this situation, you must escalate and step up to help your team. This could include transcribing broadcast news clips as they come out, and composing graphs and charts with media coverage analytics. In the afternoon, you have to buckle down and set aside enough time to compile your part in an afternoon media intelligence report. Just like the morning report, you have to search through all the major news sites and the Vocus database. Once you have turned in a draft of your summaries, you must continue to monitor your RSS Feeds while simultaneously working on other projects to ensure that all news makes it in the report.

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