Summer 2012 Site Review
Position: Marketing Intern
Student: Psychology Senior
Condé Nast, a division of Advance Publications, publishes 18 magazines, four business-to-business publications, 27 websites and more than 50 tablet and mobile applications. A few of its well-known brands include Vogue, Architectural Digest and Vanity Fair. The New Yorker is another – a weekly magazine that focuses on popular culture, social commentary, criticism, international reportage and always includes fiction and cartoons. As the advertising intern, I worked under the Executive Director of Direct Response (which generally includes local, regional and small space advertising) and the two Direct Response account managers. I worked Monday through Thursday 10am-6pm. Some of the internship was structured; for example, every Monday I was in charge of sending out issue mailings to advertisers on the comp list and updating the sales team’s projections on the Oracle PeopleSoft software. Also on Mondays I sat in on weekly sales meetings, led by the publisher. Tuesdays I took part in the layout meetings, in which the ads for the next week’s issue were placed. Other parts of each day were less structured and required me to work on whatever projects were important as well as be proactive. My duties included managing projections, uploading ads, answering phone and e-mail correspondence, putting together media kits, binding proposals, editing drafts and researching and contacting potential advertisers.
I had my own desk, e-mail address and phone line. I liked that my supervisors treated me like an employee, giving me lots of responsibility and letting me cater my schedule to the things I was most interested in learning about. Another perk to working at a Condé Nast brand was their larger intern program. There was a speaker series we were encouraged to attend that ranged from topics on consumer marketing to an editorial panel Q&A. Some of us graduating within the year also had the opportunity to meet with representatives from HR.