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Robert Vega, Director FAC 18 / 2304 Whitis Ave. Stop G6200 78712-1508 • 512-471-7900

Corporate Writing

Writing for corporations is more stable than freelance writing, but requires a shift in orientation from any academic or journalistic writing you have done in the past. A former journalist described the transition from journalism to corporate writing as a shift from skepticism to constant optimism: “[As a reporter] my perspective was always that the glass was half empty. Suddenly, that was not the issue. In fact, what I wanted was to tell the world that the glass was full and that its contents were not only worth drinking but worth paying for."[1]

Pros

•    not responsible for marketing or publishing your writing
•    salaried
•    given assignments
•    office structure
•    social environment

Cons

•    long hours
•    high workload
•    office environment
•    highly competitive

Finding Corporate Writing Jobs

You should be aware that these jobs may not always have “writing” in the name, or may have “writing” in the name but not involve very much writing. Examples include: production manager, marketing, communications, investor relations, public relations, public affairs, editor, promotions, or internal publications editor. The greatest demand is for technical writers to produce manuals, proposals, reports, and other business and technical documents. Other documents needed are annual reports, employee newsletters, articles for company magazines, press releases, and speeches for executives.

What is an annual report?

An annual report is a document about the financial health of the business over the past year. For larger corporations, the annual report is often targeted to investor or potential investors, and thus tends to paint an attractive picture of the company. In this case, the annual report is often put together like a high-end magazine or even a coffee table book, complete with lucid prose, attractive graphics and other images, and printed on high-quality paper.

Project Management

Project management often involves some writing, but is more concerned with getting printed materials published.[2] This type of position is becoming more common for corporate writers since a lot of the actual writing is outsourced to freelance writers.

Action Steps

•    Read the Executive Summary for the 2011 Study of Corporate Communication Practices and Trends
•    Gain experience writing for multiple audiences about a variety of topics
•    Assemble a portfolio of written materials
•    Visit the LACS library in FAC 18

Print and Web Resources

Taylor, Allan, and James Robert Parish. Career Opportunities in Writing. New York, NY: Checkmark Books, 2006. Print.
-    See especially 62-63
Bly, Robert. Careers for Writers & Others Who Have a Way with Words. 2nd ed. New York, NY: McGraw-Hill, 2003. Print.
-    See especially 115-129
Lemire, Timothy. I’m an English Major: Now What? Cincinnati, OH: Writers Digest Books, 2006. Print.
-    Also available as a free ebook download from writersdigest.com
International Association of Business Communicators - offers professional development, Communication World magazine, research reports, and more.

Notes

1. Timothy Lemire, I’m an English Major: Now What? (Cincinnati, OH: Writers Digest Books, 2006), 200.

2. Robert Bly, Careers for Writers & Others Who Have a Way with Words, 2nd ed. (New York, NY: McGraw-Hill, 2003), 120.

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