Social Media Guide
LinkedIn, Twitter & Facebook: Your Social Media Career Tools
As social media increases its role in how people communicate and interact with each other, it is crucial to know how to optimize your use of the most effective tools. Nowadays you are a mere click away from databases filled with hundreds, perhaps even thousands of jobs; you also have the advantage of interacting and messaging in real-time with job recruiters. This instant access has changed the landscape of the job hunt for everyone. Our guide aims to help you learn the differences between Twitter, Facebook and LinkedIn and how you can use these tools to professionally market yourself online.
LinkedIn is a social network which connects people on a professional level. Instead of likes and interests, your profile consists of the jobs, internships and other experiences you have had; your skills and abilities; and the honors and awards you've received. Your online profile resembles your resume, but with added features that are inherent of a social media site. For instance, your colleagues/classmates and bosses/professors can give you a short recommendation on your page for the position they know you through. You can also join groups that share your interests, which is a great way to network with likeminded people in your field. Join today and start connecting with current and past colleagues. You never know what professional connections await! .. ..
Get Started with LinkedIn
- Join LinkedIn and fill out your profile.
- Locate past and current colleagues/students/friends and reach out to them.
- Join the UT Austin, Liberal Arts Career Services and UT System groups.
- Meet with a career coach to make the most out of social media and/or check out our online networking information.
- Explore "How to Really Use LinkedIn" and "How to Find a Job on LinkedIn, Facebook, Twitter and MySpace" (available in our resource library, FAC 18) to learn everything you need to know to harness the power of social networks. Check out the NY Times article, "The Social Network That Gets Down to Business." And check out the online article "Top 10 Tips for Building a Strong LinkedIn Profile" for profile tips.
Twitter is a social networking and micro-blogging site that lets you send and read messages known as ‘tweets.' You are limited to 140 characters with your tweets and you can either make tweets public (default) or private (you choose who can read). You ‘follow' people or organizations and their tweets show up on your twitter homepage. Why is this so advantageous for students? If you are following companies and organizations you are interested in interning or working at, you will have an automatic feed when they post a position. You can also interact and talk to them by @replying.
Get Started with Twittter
- Join Twitter and send your first tweet and @reply! Check out the Twitter FAQs for help.
- Locate and follow organizations and people you are interested in, including Liberal Arts Career Services (@UTLACS).
- Search for jobs on TwitJobSearch.
- Follow regional/area job accounts. (i.e., @JobsBoston, @medical_jobs)
- Have conversations with organizations in your area of interest and you may end up with great connections.
- Explore "The Twitter Book" (available in our resource library, FAC 18) to learn everything you need to know to become a power user.
Facebook is a great way to connect with friends, relatives and as of late, companies and professional organizations. More and more companies are turning to Facebook to ‘get the word out,' whether that is an announcement on upcoming events, new products, or open job positions. One of the best things you can do as a student is to connect with groups and organizations that provide job postings as well as a way to network with others who share your interests. For instance, by ‘liking' the Liberal Arts Career Services Facebook page, you will be updated on relevant events and career and internship fairs. Most students are familiar with how Facebook works on a social level, but you will stand out from the pack if you are able to use it professionally as well.
Get Started with Facebook
- Like the LACS Facebook page.
- Clean up your Facebook digital dirt.
- Locate and ‘like' organizations and companies that could help you in your career search.
- Network with professionals and join discussions on the company's Facebook page.
Top 10 turn-offs for employers on social networking websites:
- References to drug abuse
- Extremist / intolerant views, including racism, sexism, homophobia, etc.
- Criminal activity
- Evidence of excessive alcohol consumption
- Inappropriate pictures, including nudity
- Foul language
- Links to unsuitable websites
- Lewd jokes
- Silly email addresses
- Membership of pointless / silly groups
Visit with a career coach for more information about utilizing social media in your job, internship, law school or grad school search. Call 512-471-7900 to schedule an appointment.