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W. Roger Louis, Philippa Levine, Director HRC 3.202, Mailcode F1900, Austin, TX 78712 • 512-475-7228

'The Betrayal of Adam Smith'

Fri, October 28, 2011 • 2:45 PM - 4:30 PM • Tom Lea Rooms, Harry Ransom Humanities Research Center 3.206

Eli P. Cox III
MARKETING

Adam Smith (1723-1790) sired economic man, characterized by Nobel Prize winning economists as essentially greedy, rational, and amoral.  Smith would have been appalled by this misrepresentation of his ideas because he believed that a society prospers when the virtues of prudence, justice, benevolence, and self-command govern the behavior of a sufficient number of men engaged in commerce.  The distinction between these opposing views is of more than scholarly interest because the effects of the view of economic man can be seen increasingly throughout American society.

Eli Cox is the La Quinta Motor Inns Professor of Business and is a faculty member of The Thomas Jefferson Center for the Study of Core Texts and Ideas. His primary research interests are in marketing strategy, the design of product warnings, and quality management. He is author of Marketing Research: Information for Decision Making (1979) and Evaluating Complex Business Reports: A Guide for Executives (1984)

Sponsored by: Faculty Seminar on British Studies


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